He began wrestling in the NWA territories in the 1970s before becoming a star in his father's promotion, International Championship Wrestling, where he held the promotion's title. Over the course of his regional career, Poffo both tag teamed and feuded with older brother Randy. Upon the ICW's folding in 1984, he joined Randy in the CWA before traveling with him again to the World Wrestling Federation in June 1985. The brother angle was never worked in the WWF and the relationship was never mentioned on-air.
In April 1989, Poffo was re-introduced as a heel wrestler and became The Genius, adopting a highly intelligent, snooty persona and wearing an academic cap and gown to the ring. He officially turned heel at the Boston Garden on March 18, 1989 still known as Leaping Lanny, he berated Hulk Hogan and stuck up for Randy Savage in his poem. This was a mere two weeks before Wrestlemania V. His poems now ridiculed the face wrestlers, and he now behaved in an even more effeminate manner to infuriate the crowd. During the match, the Genius would construct a mathematical equation that would tilt the balance of the match in his favor. In addition, the Genius also served as a manager (and occasional tag team partner) for Mr. Perfect.
On the November 25, 1989 edition of WWF Saturday Night's Main Event, The Genius beat WWF Champion Hulk Hogan by countout due to Mr. Perfect hitting Hogan with the championship belt. Later in the show, Mr. Perfect and Poffo took a hammer to the belt, shattering it to pieces. Shortly after Wrestlemania VI Bobby Heenan became Mr. Perfect's manager. Poffo then became an occasional undercard wrestler until fall of 1991 when he became the manager of the Beverly Brothers (Mike Enos and Wayne Bloom). He would leave the WWF shortly after Survivor Series 1992.
Poffo signed a WCW contract in 1995, but he was rarely used. In his autobiography, Chris Jericho commented that he only saw Lanny Poffo work once and probably received the same paycheck as Chris who worked 22 dates a month. He sat at home and collected a paycheck for four years. Although it is rumored that Poffo did in fact work WCW events as WCW's mascot, Wild Cat Willie, Poffo disputes this claim in an online interview.
In a later shoot interview, Poffo clarified the details of his WCW tenure. He explained that he was contacted by his brother (Randy Savage) with the guarantee of a WCW contract. Savage, who had recently purchased the Gorgeous George gimmick, offered the character to Poffo, feeling that his brother would generate some great heat with the character. Poffo signed the contract and then began a strict training regimen (as well as bleaching his hair blonde) in preparation for his return to the ring.
However, as Poffo recalls, the phone simply never rang. Despite being under contract, he was never contacted with any bookings. Poffo's own calls to the office went unreturned, and he was simply never used by WCW. Ultimately Savage gave the Gorgeous George moniker to his then-girlfriend and valet Stephanie Bellars.
Outside of wrestling, Poffo has released a collection of poems and limericks, most of which were related to drug and alcohol awareness, directed toward young children. Poffo is a staunch anti-smoker and has released a book of limericks entitled Limericks from the Heart and Lungs!. He is also a certified credit counselor. He was last seen on television in infomercials as an endorser of Tony Little's Gazelle Freestyle exercise machine. Lanny Poffo was a part of Wrestle Reunion in Tampa, Florida on January 28–30, 2005. Poffo defeated "The Royal Stud" Adam Windsor at that event. He also wrestled in Canada as part of the Supershow in Pembroke and Hawkesbury Ontario. Poffo remains on good terms with WWE, having written a poem for WWE.com in 2007 for the "Battle of the Billionaires" at WrestleMania 23 between Vince McMahon and Donald Trump. Poffo recently completed a tour of the East Coast of Canada with UCW. He wrestled in Prince Edward Island and Nova Scotia.
In April 1989, Poffo was re-introduced as a heel wrestler and became The Genius, adopting a highly intelligent, snooty persona and wearing an academic cap and gown to the ring. He officially turned heel at the Boston Garden on March 18, 1989 still known as Leaping Lanny, he berated Hulk Hogan and stuck up for Randy Savage in his poem. This was a mere two weeks before Wrestlemania V. His poems now ridiculed the face wrestlers, and he now behaved in an even more effeminate manner to infuriate the crowd. During the match, the Genius would construct a mathematical equation that would tilt the balance of the match in his favor. In addition, the Genius also served as a manager (and occasional tag team partner) for Mr. Perfect.
On the November 25, 1989 edition of WWF Saturday Night's Main Event, The Genius beat WWF Champion Hulk Hogan by countout due to Mr. Perfect hitting Hogan with the championship belt. Later in the show, Mr. Perfect and Poffo took a hammer to the belt, shattering it to pieces. Shortly after Wrestlemania VI Bobby Heenan became Mr. Perfect's manager. Poffo then became an occasional undercard wrestler until fall of 1991 when he became the manager of the Beverly Brothers (Mike Enos and Wayne Bloom). He would leave the WWF shortly after Survivor Series 1992.
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However, as Poffo recalls, the phone simply never rang. Despite being under contract, he was never contacted with any bookings. Poffo's own calls to the office went unreturned, and he was simply never used by WCW. Ultimately Savage gave the Gorgeous George moniker to his then-girlfriend and valet Stephanie Bellars.
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